Last Thursday, I spoke at Women's Wear Daily's social media summit, a conference for marketers in the fashion and beauty industries. I was in amazing company, with speakers from Google, Facebook, Polyvore, Coach, and L'Oreal, and I was fortunate enough to share a few insights from Juicy Couture's social media activity to date. My presentation was titled "Social Media and Brand Mania," illustrating how social media can fuel consumer interest and spark the passion of a brand's most engaged fans. I wanted to share the entire presentation, but thought it would be better to paste just a taste with the slide above.
Following is an online ad for the summit:
Following is an online ad for the summit:
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