Sunday, May 30, 2010

Will Google TV be a success? It's all about timing

There are some signs that Google's timing is right.
  1. More broadband connectivity available today than ever before,
  2. Hardware is getting more powerful (better CPUs, more RAM...),
  3. Software is getting much better and development is accelerating,
  4. Companies are providing better APIs (application programming interfaces),
  5. Consumers are more connected and they want to connect more often.

So, there's reasonable expectation that this particular Google endeavor will be successful. If it is, we are going to see pretty remarkable change in the business of television.

If Google TV lives up to its promise, it will seamlessly integrate the world of online content with the sociology of "watching television". This is powerful, habitual behavior that is demonstrated in every American household for over eight hours each day.

The question is simple: "Is Google TV two years ahead of its time or six months ahead of its time?". We'll know soon enough.

1 comment:

Sergey said...

It is also possible that it is a response to something Apple will unveil during the June conference. There is going to be a huge battle for almost $150 billions of TV-ad market, that's for sure. And Google already managed to gather an impressive team: Intel, Sony, Logitech. Plus having youtube would be a great advantage for Google as well