the power of language

Over 90% of the population in Hong Kong are Chinese, although the society is generally multi-lingual, in terms of finding the best FOOD, it's clearly that HK Chinese favour the Chinese version of "Zagat": http://www.openrice.com/

rather than the English language WOM Guide http://www.womguide.com/

Both sites run a food recommendation website with members freely able to put reviews, pictures and ratings of the restaurant.

It is true that Openrice has around 11 years of experience but WOM guide only 5, but WOM guide also has a printed version available in most good bookstores. Openrice is now voted as the most popular food website in HK with over 160 million viewers per month. It has over 20,000 restuarants recorded and 380,000 food reviews. It has developed its own mobile phone version of website, iPhone App and Gadgets...

WOM means Word of Mouth. The WOM guide is set up by a bunch of overseas graduates and runs a model similar to Thrillist in terms of organising a lot of exciting parties in generating publicity. Organising parties in Zuma, RED (all the top eateries in HK) and hiring great PR agents to organise them. They have managed to get a lot of corporate support in their reviews. http://www.womguide.com/about/about-wom However, with the incumbent solid in the market, (despite the less presentable website and only Chinese language capability), would they be able to beat them?