A New York Times article features a project that Sony Pictures has been working on to promote an upcoming movie. Sony has developed a game, called Day X Exists, a series of Web episodes and companion challenges that reveal an important plot line. Sony will unveil a new installment each week to keep players coming and increase excitement for the new movie.
"The goal is to reverse the consumer-advertiser relationship. Traditional marketing pushes a message over and over. If people instead pull bits of information into their lives through a game, they are more likely to feel a sense of ownership."
While this is an interesting tactic, it remains to be seen if it will make you want to watch the movie.
Here is the link to the article:
http://www.nytimes.com/2010/05/17/business/media/17salt.html?th&emc=th
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