Statistical studies has shown that 33% of all teenagers in the US play more than 1 hour / week of video games (with over 2 million teens playing more than 20 hours a week!). Moreover, there is a growing number of adults (in particular females) that are frequently playing internet games. Not surprisingly the industry is more and more becoming interested in in-game video advertising. More so, as studies indicate a greater efficiency of this type of ads as compared to TV ads. See: http://techcrunch.com/2009/03/24/study-in-game-video-advertising-trumps-tv-advertising-in-effectiveness/
For further info you can also take a look at: http://www.neoedge.com/advertisers/
and http://www.google.com/ads/games/index.html
Question: Is there any regulation limiting the amount of ads in a game for teens?
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