Yahoo acquires Associated Content

In class we discussed the importance of content in attracting customers' attention and maintaining their loyalty. People on the web are looking for information and quality content and if you provide it to them consistently they will visit your website and be loyal to it. Obviously it has to be good content and you have to have the resources to constantly update your website and offer a large variety of information. There are different sources for content. You can buy various types of packages of Private Label Rights (PLR) articles, written and made available for several purchasers to buy and use, so the same content may be published elsewhere. You can hire a private writer or ghost writer, who writes a unique article for one purchaser. You can subscribe to an article directory site but we will be using content that could have been published several times throughout the Internet. You can use online freelancing sites. The latter is what Yahoo has decided to do. Yahoo announced this week that they will acquire Associated Content, a website that hires freelancers to write commentary and informational articles.
http://www.eweek.com/c/a/Search-Engines/Yahoo-to-Buy-Associated-Content-for-a-Reported-100M-291817/
The move is viewed as the next step towards Yahoo's attempt to become a pure new media group. In fact, back in February Yahoo entered into a search alliance with Microsoft where effectively Microsoft became responsible for the computer-generated search results and advertising links on Yahoo's pages.
Yahoo is now competing with portals like AOL and its success depends on the number of people that they can attract and the quality of their content. The more people they can attract and retain the more they can charge for advertising that will be strategic next to the articles written by Associated Content, whose content will obviously be relevant and linked to them.
Associated Content will be able to provide Yahoo content on any given subject and the acquisition will allow marketers to match interested viewers with their ads.