In 2001, when Apple first launched iTunes as its digital media player in San Francisco, it doesn't seem like a very big news. I mean that it was like a new version of product introduced to the market and there wasn't anyone expecting it a revolutionary change to the digital music industry. Nine years later, as iTunes has already been seen as the most successful integrated media platform in this century , searching giant Google seems determine to join in the war and announce to launch Google TV, service created with partners Sony, Logitech, and Intel. Different to the purchase channel provided by iTunes Stores, the platform Google promises to provide sounds like a heaven for advertisers to create billions of money. With the relationship between Google and advertisers, there exists huge space of imagination of how CLOSE their cooperation would be to enlarge the pie. Will it be another revolutionary change for the next 10 years?
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