There are more YouTube videos watched each month in the US (10 billion), than there are searches on Google. Businesses can't ignore this medium!
Have a look at this video:
http://www.youtube.com/watch?v=txpjj0ZJS8c&feature=player_embedded#!
This is the link to a video interview in which Greg Jarboe, president and co-founder of SEO-PR, an SEO firm that specializes in optimizing press releases, videos and other communications channels, cites an example of a very small business -- a Sierra weekend rental property -- that developed a simple video starring a Golden Retriever named Monarch, to make the point that this was a pet-friendly property. They're now booked every weekend.
How-to videos are especially popular online, as well as demonstrations, and travel featuring hospitality-type businesses.
This is not the only case, but the web is full of examples!
Another very famous small business example is Blendtec.com blenders that emphasized their product's sturdiness by blending objects such as iPhones in a series entitled, "Will It Blend?" The company's sales soared 700% as a result.
Reference: This interview was taped in December 2009 at the Search Engine Strategies (SES) Conference in Chicago.
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