Sunday, May 30, 2010

Partnership is the key for location-based social networking

Foursquare number of users has grown a lot after the partnerships with W/Bravo, Zagat, MTV and VHI. The picture bellow shows the evolution of Foursquare users and some important milestones of important partnership they have made.

Gawalla is also following the same direction. The InterContinental Hotels Group, by room count the world's absolute largest, is partnering with location-based social network GoWalla to offer rewards to customers who check in this summer. The Hit It Big promotion promises rewards such as retail gift cards and double air miles to guests who stay multiple nights at participating IHG hotels between now and Aug. 31, 2010, including up to $500 in gift cards.

Would you sing up to win $ 500 in gifts cards?

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