Below is a small piece of the information that I wrote for my digital marketing final:
"So what can
Facebook do to stay relevant?
First, they need to focus on photo/video sharing.
As bandwidth grows, video and photo are being shared more and more often.
Websites and mobile applications, like YouTube, Vine, and Instagram, have shown
that there is a high demand for video and photos online. To stay relevant in
the video/photo space, Facebook should continue to increase the volume of media
that can be shared on its site and it needs to stay on the forefront of
photo/video technologies, such as 3D video.
The second way that Facebook can stay dominant is by keeping a constant
eye on up and coming mobile networks.
That way Facebook will have the ability to either acquire or build an
in-house version of new social networks. This is a strategy that Facebook in
already following. In 2012, Facebook
acquired Instagram for $1 billion. More recently, Facebook failed in its
attempt to buy Snapchat for $3 billion dollars. In 2010, after Foursquare
became increasingly popular, Facebook created its own check-in system. Now that SnapChat rejected Facebook’s
acquisition offer, Facebook should attempt to create a similar network to
SnapChat. Will it become as popular?
Probably not. However, it would have a
decent chance of slowing the growth of SnapChat, and help Facebook retain more
of its young users."
No comments:
Post a Comment