After attending last week’s CBS Social Enterprise Conference
titled “Engaging Customers and Clients in Social Change,” I began to think of
ways in which social media and networking can be used as a tool for nonprofit
organizations. With so many voices and causes vying for attention online, it’s
easy for a particular cause to get lost in the chatter. According to the 2012 Social
Charity Index, the number of people following and supporting charities has gone
up dramatically.
Nonprofit
organizations can benefit tremendously from this sort of social media
marketing. They are able to develop direct relationships using social media
which not only reduces the cost of promotional marketing, but also creates a
more interactive relationship with followers. Another interesting factor is
that smaller charities tend to be gaining an advantage because their audience
and online followers are better at sharing content about fundraising activities
using social media. Digital technology has opened up access to partnerships
which means that size is no longer a huge advantage.
Nonprofit organizations have been able to create tight,
networked cultures that are more likely to develop into supporters who are trusted
by peers and share causes. For charities, this phenomenon is increasingly
taking the place of what used to be the expensive business of building their
brand. At the conference, heads of organizations like Buzzfeed, Huffington Post
and Good-B talked about this new phenomenon along with numerous ways to
continue this development.
Sources: http://www.theguardian.com/voluntary-sector-network/2013/sep/19/social-media-charity-index-2013
No comments:
Post a Comment