Tuesday, July 08, 2014

How a simple tweet went viral, copyright protection and other things...

It’s a marketer’s dream to go viral, that too for free, however when I recently tweeted about my sister taking a selfie with one of Bollywood’s biggest superstars and globally recognized actress, Aishwarya Rai Bachan - it became front page news!

Within minutes the tweet had been retweeted multiple times and and favourited by many more. Fan clubs took the photo and tweeted it using their own handle. This led to gossip websites blantantly stealing the photo and uploading it onto their pages replete with articles about how Aishwarya was the new “selfie” queen and how she’d been bitten by the “selfie bug.” These were compeletely fabricated stories just to add grab more attention and eyeballs. I was absolutely taken aback by how viral the tweet had become. Had I known this easlier I would have done a couple of things.

1) If you take a photo with a celebrity or feel it has potential to go viral - make sure you put your copyright on it. Copyright rules state that the owners of the photograph can bring down a photo if not duly credited. Still, it will be difficult for you to get your photo off different websites and they will be willing to take it down if you simply have your copyright sign on it.
2) Copyright signs can be put free of charge using online software Ofcourse if anyone finds a app that does it for the phone even better.

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