Apple (Siri), Google (various) and Microsoft (Cortana) already have voice recognition services. Facebook now tests an assistant which can be launched from it's messenger app. The rationale is clear - all tech giants want to interact as much as possible with the customer, ideally becoming the single contact point for any task.
How can other businesses differentiate themselves from those services (e.g. Shazam is integrated into Siri and thereby seen as an apple service).
How can marketers position their messages within those tools? Providers of digital assistants have an incentive to present the most relevant result for any query. How do you end up on the very top of the list? (Worse than only hitting page 1 on google search results).
Read the full article in today's wsj.
http://www.wsj.com/articles/ask-m-for-help-facebook-tests-new-digital-assistant-1447045202
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