Is email marketing dead?

With the social media marketing coming up, people may think that email marketing is dead. However, it is still generates the most ROI as compared to other techniques. Hard part is to build a quality email list. A good way of doing that for a small/new business is to have a sign up page on your website. Also, Asking for confirmation is also crucial for building a quality list. Other things to keep in mind while drafting your email
- It should look good on mobile
- Consider how often you should be sending the email
- Dont include too many videos or images

Here is the link to the article: http://www.inc.com/dave-kerpen/is-email-marketing-dead-and-can-it-make-you-money.html