We've discussed in class that pop-up ads should not be annoying and not interfere with browsing experience for the users. Well, Google, back in 2017, have implemented a policy that bans advertisements on its websites that utilize "pop-under" advertisements. These "pop-under" advertisements are even more annoying as they are ones that come up when you minimize your browser. So you don't even realize they're there while you're on the webpage. I found this to be a sneaky way for advertisers to run their ads and it's definitely a good way to get their customers to turn their backs on them. This ban is in addition to already implemented ban on pop-ups and other annoying ads.
One interesting fact is that even if the publishers are allowed to post pop-up ads, they are restricted to three pop-ups on any site, which is the number we've talked about it class that should be the maximum amount of ads shown to a particular customer.
See below link for the post:
https://techcrunch.com/2017/07/11/google-bans-its-ads-on-sites-that-use-those-annoying-pop-unders/
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