With edge computing as the next frontier, the use of IoT devices is expected to explode. One category of IoT devices, specifically, voice-activated interface is expected to be the next advertising channel. Artificial intelligence powered voice, like Amazon’s Echo, Google Home and Apple HomePod, have sold well over 45 million devices. This number is expected to rise to 67 million by 2019. Amazon’s Echo is currently the leader with 70% market share.
One way that search could migrate to voice activated device is products can pay to be on the top of the search list when users are asking for recommendations. Or products can pay to position themselves as the pre-eminent brand for a certain consumer product.
Last year, IBM launched Watson Ads to allow direct interaction with brand’s ad and request additional info. The engagement time is between one and two minutes, which will give brands to craft a better advertising message. While still in its infancy stage, it looks like voice activated ads is here to stay and tremendous use cases to come.
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