One of my favorite things that I do during my free time is going to the "treasury hunt". By this treasury, I mean the steals that I get at fantastic prices. I go to Marshalls, TJmaxx, Century 21 the most. I got an email today that Marshalls is opening an online store.
https://www.marshalls.com/us/store/index.jsp
Which seems to be a crazy idea. How do you deal with all the stocks, they probably carry the most item SKUs, doubling Target's or Tripling a regular clothing store. So, to SKUing thousands and millions of the products and posting online seems to be of a crazy task.
Wait, then I got to think. Are they a platform service? Or... are they just another version of their offline stores? It seems like they already have a great name value for their offline stores, and they cannot seem to be transferring all of their goods into the online space, so they must be a platform service. Why would a vendor/or a brand want to post their goods on the Marshalls vs. Amazon then? This must be a margin, and no-return back to the brand owner policy. Marshalls is known to buy all their goods at a cheap price but never returning back to the brand owner even if the sales is not satisfactory. They will haunt down the customers with low, lower, and the lowest price so the customers have no option but to "alright... I will buy it". If they are organizing a different platform version for the online store versus the offline store, they can be more focused on getting the cash out of the business and can grow bigger.
Maybe, next time, you won't be able to see Macy's.com, because there is not enough discount with the particular clothes or the cosmetics.
Good night, everyone!
No comments:
Post a Comment