However, I didn't expect my husband to enjoy it more than me. The bike effortlessly brought out his competitive spirit among friends. The feeling of pride while achieving a top leaderboard position made him loyalist. On the rare occasion he is on Facebook, it has only been to read posts published by strangers on the private Peloton Community page.
Last week, New York Magazine's The Cut published the article, "Peloton Is Spinning Faster Than Ever." Peloton claims they discovered the happy accident of the social media community by chance. Below is a brief example from the article of what this community is like:
"That this community would form such an enormous part of the business was never the plan — it was more of a “happy accident.” Peloton first realized that the cult part was a big deal in October 2015, when a rider named Lori Roth from Ohio called up the studio to let the company know that she and 25 other people she’d “met” on the leaderboard had gathered in New York for a class. They were calling it the “Home Rider Invasion,” or the HRI. The then-small (60-person) Peloton staff was thrilled and invited them upstairs, where they met Foley, hugged their favorite instructor (Jennifer Schreiber Sherman, with long blonde hair and a tendency to play a lot of classic rock), and took a zillion smiling, laughing group photographs, which they immediately posted online. Other members started getting the same idea, and then Peloton started advertising. The May 2019 meetup hosted 3,000 riders from 49 states (plus Puerto Rico, the U.K., and Canada). Tickets sold out in ten minutes."
Funny enough, my husband and I moved back into NYC about a year ago in an effort to help curb my commute while attending school. Simply put, moving back meant a smaller apartment. We donated a lot of furniture that we knew wouldn't fit. But other than our bed and couch, the Peloton bike was a non-negotiable.
No comments:
Post a Comment