Spotify's Meme Campaign

Advertising in the digital era can be tricky, but can also be very cost effective if you have a good idea and are able to connect with customers. With luck, you can even go viral and reach millions of people for a fragment of the cost of traditional media advertising.
For this reason, I really liked Spotify's meme campaign, here.


It connects with its customers in a very direct, fun, and modern way. Spotify has also tapped into its own customer's data in the past to advertise effectively. Here is another campaign based on the analysis of playlists and songs most played.