PayPal’s withdrawal from Facebook’s currency platform could be a sign that digital marketing and transaction is moving away from platform. While Facebook is still the #1 social media, Facebook is facing an aging demographic and customer trust issues. This could impact the relationship between Facebook users and advertisers.
This could bring about a different digital marketing approach. PayPal has an install customer base with transaction data. Advertiser could also use previous transaction data and retailers can better segment customers.
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