How AI and ML are transforming digital marketing together

I found an interesting article explaining how Artificial Intelligence and Machine Learning are impacting digital marketing world.

AI/ML is transforming digital marketing. AI/ML takes over human's role of identifying market trends and helps planning the effective marketing strategies. AI/ML helps analyze the buying behaviour of customers, AI/ML can analyze the hidden needs, AI/ML data-driven analysis enables to eliminate "guts feel", AI/ML automates the process, and AI/ML reduces overall marketing cost.

It does make sense as the most of major PR agencies recently have data-driven team who explores/elaborates data to plan the marketing strategy. All of those, may be replaced by using AI/ML in near future.

https://www.itproportal.com/features/how-ai-and-ml-are-transforming-digital-marketing-together/