Consumer Consensus 2019

I found one of the latest consumer survey with digital marketing trends.

https://content.ometria.com/hubfs/Ebooks_/2019/Consumer%20Census%202019/Consumer%20Census%202019%20%7C%20Ometria.pdf?utm_campaign=CC19&utm_source=PR

Top channels for hearing about offers, new products and other news from retailers;

Email 56% 

Facebook 28% 

Direct mail 23% 

Instagram 13% 

SMS 11% 

Twitter 8% 

Push notifications 7% 

WhatsApp 4% 

Chatbot 2% 

The online/offline divide 

Both 74% 

Online only 14% 

In-store only 12% 

How often do consumers feel overwhelmed by marketing emails? 

At least daily 15% 

At least once a week 45% 

At least once a month 70% 

Top consumer annoyances: 

Too many emails 74% 

Promoting out-of-stock products 71% 

Promoting products I’m not interested in 66% 

Promoting products I’ve already bought 56% 

Not recognising my loyalty 54% 

How many retailers are consumers loyal to? 

10% aren’t loyal to anyone

58% are loyal to 3 brands or fewer 

82% are loyal to 5 brands or fewer