Email marketing remains a viable marketing tool

Email remains one of the cheapest and wide reaching marketing tool. However, it has to be noted that  the mail application is important as well.

In the US, Gmail has the biggest stake with 50.1%, followed by Verizon at 22.6% and Microsoft at 12.4%. The top 3 players by far dominate the market. The remaining players, are Comcast (2%), Apple (1.6%) and AT&T (1.1%).

This mix is different in Europe. For example, in Germany, WEB.DE (39.9%), Gmail (15.3%) and T-Online (11.9%). In France, Gmail (26.9%), Microsoft (25.9%) and Orange (17.8%) remains the top 3.

While Gmail remains the most popular, a seasoned marketer should also take into consideration that their marketing campaign should not also take into geographic diversity of their customer base.