‘Any form of exclusion is off-putting’: Why brands are still flocking to inclusive marketing...
Glossier started its business from basically Instagram. They made products based on the Instagram posts, and replies, and now is worth $1 billion in its worth. What interests me is that they moved so far in its path in terms of creating this vibe around Gen Z and millennials that they are listening to their skin concerns unlike any other brands, and this case, they are the frontier of inclusive marketing.
Which got me think. can we do something about inclusive marketing with the normal digital marketing channels such as banners/emails/and even posts?
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