The fight for retailer's adverting spend rages on. Snap recently announced a new kind of advertising product, Dynamic Ads, which will help it to better attract ad dollars from retail, e-commerce and other DTC brands — a group that today thrives on Instagram. With Dynamic Ads, advertisers can now automatically create ads in real-time and served to Snapchat users based on their interests using a variety of templates provided by Snap.
Snapchat believes it can do well in this space because it can better deliver the millennial audience; the company claims that 38% of Snapchat users 16 and older can’t be reached on Instagram daily, while Snapchat reaches more than 90% of 13 to 24-year-olds in the US.
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