Whoa, Wait. Walmart?

"Whoa, Wait... Walmart?" is the name of a popular instagram and blog run by two women who post the amazing products they find in Walmart stores. What started as a hobby to post fun things they found in Walmart has turned into a bustling business searching and reporting back aspirational products. Today, they have over 91,000 followers and companies pay them to post images of their products Their brand name, "Who, Wait" has become so popular, they created a clothing line using this brand name that is sold at Walmart.

If you take a look through their website, you will see the many products that have paid to be featured on their account. Bethany and Amanda, the founders of the account, also known as the influencers, have created a lifestyle image that has often been referred to  as "Anthropology on a budget." If they decide to feature a product through one of their outlets, Walmart has seen significant sales increases that can be linked back directly to their account. Using influencers is a great way for product manufacturers to bring awareness to a product and drive trial. As an example, if you want to drive awareness for a new flavor of Tazo tea, you could send a sample to the "Whoa, Wait. Walmart?" team and pay them to write an article about it in their blog.

https://whoawaitwalmart.com/about/