The impact of digital media in politics is increasing rapidly.
Twitter and Youtube are the major tools for political ads and now Youtube is stepping up its political-ad. YouTube aims to take advantage of the growing sums being spent on advertising by a historically large field of presidential candidates.
Local TV ads have long been, and still, an important way to reach voters. Political TV ad spending is expected to reach $4.78 billion in 2020, compared with $2.85 billion for online and digital political ads, according to recent forecasts from Borrell Associates Inc., a marketing research firm.
President Trump and the nearly 20 Democrats running for president have so far spent $23.3 million on Google and $46.7 million on Facebook, according to the most recent data analyzed by Acronym, a progressive nonprofit that tracks digital spending.
No comments:
Post a Comment