The Problem Consumers Have With Ads

https://www.forbes.com/sites/forbesagencycouncil/2019/10/09/13-reasons-why-consumers-may-hate-your-brands-advertising-and-how-to-fix-it/#19e54af12283

This article lists many reasons why consumers have issues with digital advertising, and one of those reasons is repetitiveness. In the realm of email marketing, it's important to send the appropriate number of emails to advertise to your consumers.

Crossing the line is another problem. Do you know what your consumers want to hear?

Amazon's advertising continues to grow, and while it has an immense amount of data and has the ability to be very targeted in its advertising, Amazon can be at risk of crossing the line with this too. Savvy consumers will know what is an ad and what isn't, but most consumers won't. Its conference this week with brands is a testament to its growth in the digital advertising space.

https://www.geekwire.com/2019/amazons-advertising-arm-getting-big-held-major-conference-brands/