Is this a MAC vs. PC advertisement campaign rehash???
Microsoft recently launched an advertising campaign to highlight Google's shortcomings as a search engine (visit http://www.scroogled.com/email/). The campaign seems to be doing Bing well, with two interesting statistics recently published by AdWeek:
- After visiting Scroogled.com, Google's favorability gap with Bing users fades from 45 points to 5 points
- After watching a Scroogled ad, the chance of a viewer recommending Google to a friend falls by 10%
Microsoft has commented that the Scroogled ad campaign is comparative, not negative. I personally think otherwise. Even though the numbers AdWeek has provided seem quite compelling, I find them hard to believe. It would be interesting to see how many customers Bing is actually pushing away, given that negative advertising seems to turn off so many. In addition to Google violating personal privacy by filtering and "reading" through emails, Microsoft claims that since Google search results are filtered by who pays them the most, their search results are fundamentally inaccurate, and not as pointed as they could be.
Microsoft recently launched an advertising campaign to highlight Google's shortcomings as a search engine (visit http://www.scroogled.com/email/). The campaign seems to be doing Bing well, with two interesting statistics recently published by AdWeek:
- After visiting Scroogled.com, Google's favorability gap with Bing users fades from 45 points to 5 points
- After watching a Scroogled ad, the chance of a viewer recommending Google to a friend falls by 10%
Microsoft has commented that the Scroogled ad campaign is comparative, not negative. I personally think otherwise. Even though the numbers AdWeek has provided seem quite compelling, I find them hard to believe. It would be interesting to see how many customers Bing is actually pushing away, given that negative advertising seems to turn off so many. In addition to Google violating personal privacy by filtering and "reading" through emails, Microsoft claims that since Google search results are filtered by who pays them the most, their search results are fundamentally inaccurate, and not as pointed as they could be.
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