99% of the time when surfing YouTube if there is the option
we all skip the advert as quickly as possible, we don’t even register what the
advert is for, but wait, with the curser hovering over the countdown before you
can skip the advert and get to what you were waiting to watch. But very occasionally
you see an advert like this:
The hilarious advert, which has been watched almost
15million times since being published a month ago, for a new product called
PooPourri (www.poopourri.com) appears to
be a joke. However, soon into the advert it states: “this is actually a real
product” and then an icon appears on the video, so that you can click to buy
the product directly (a scent according to the website which “leaves the toilet
smelling better than you found it”). The
product itself is incredibly random and is not something you accidently stumble
across, either in a store or when searching online. The success of the advert
placed on YouTube can be seen by their statement: “Our new YouTube video has constipated
our shipping system. In one week traffic on our website increased over 13,000%
Holy crap, right! We are working day and night, but please give us up to 2
weeks to get your PooPourri shipment out the door. Make sure to order now to
get in line!” When going on the site, the majority of their products have sold
out. This all goes to show, an original, witty YouTube advert can be the making
of a business!
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