Nars Cosmetics is giving its followers on Snapchat a preview of its new Guy Bourdin color cosmetics collection, which comes out out Oct. 15.
On Tuesday at 12:00PM those who follow Narsissist on Snapchat can briefly see products from the limited-edition line.
Rebecca Minkoff, a New York City-based designer unveiled looks on Snapchat before her actual runway show at Mercedes-Benz Fashion Week. The Friday before her show, Rebecca Minkoff's fans got sneak peeks of her latest collection via the video messaging application.
Some in the fashion world don't agree with the new use of this application while others are embracing it as a new marketing tool to create excitement for their brand. In a time when luxury goods are not being bought as often as they have in the past, it's good to see established brands find ways to communicate with their consumers. On the other hand, the question remains if marketing with on trend, dilutes the brand image.
For more reading:
http://www.fashiontimes.com/articles/718/20130905/rebecca-minkoff-debut-spring-2014-looks-snapchat-prior-new-york.htm
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