In more Twitter related news, Nielsen announces a new ranking of TV programs based on the amount of Twitter activity they generate. Marketers are increasingly turning to Twitter to determine when they should purchase advertising time, especially to reach younger viewers located in cities. Twitter activity for a TV program is taken as a sign that ads during the timeslot will also be taken seriously.
However, there are limitations to this measure. Mass market shows for instance don't tend to generate as much tweets, even if they have high viewership. Still, this move by Nielsen is significant for Twitter, in light of its IPO and its identification of TV-related ad spending as a key revenue driver moving forward.
http://online.wsj.com/article/SB10001424052702304171804579119342816300078.html?mod=WSJ_hp_LEFTWhatsNewsCollection
No comments:
Post a Comment