Pinterest introduced a feature Monday that allows users to search for products with pictures instead of words.
Dubbed visual search, the technology might make searching for that rondeau pot for your kitchen a little easier. For example, a user looking at an image of a living room could zoom in on a lamp and search for similar ones in different colors or sizes. More so, the tech can even get specific and tell Pinners the lamp is an "antiqued metal funnel pendant" that can be purchased from Restoration Hardware.
I think this move can help Pintrest generate additional advertising revenue as it ramps up toward a possible IPO. The image bookmarking service has more than 100 million users worldwide. Also this is a significant leverage to compete with Google who also has offered the pic search function.
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