6 ways that IBM
Watson is changing digital marketing
I thought this was another interesting article about another
tool available for digital marketers. I first came across IBM Watson at Credit
Suisse. I saw demonstrations of how it was being used for technology and healthcare
applications. We tried to work with them to see how we could use Watson for
data mining and investment research. It was a powerful and this article nicely
highlights its application for digital marketing.
There two interesting takeaways and potential uses. Firstly,
Watson is all about data – using it, organizing it, and gleaning insights from
it. There are many competitors in this space but Watson has unique technology
that, in particular, is focused on insights and understanding data over just
acquiring data. This is a special differentiator relative to its competition.
Additionally, Watson provides a distinctive new tool to digital marketers.
Given Watson’s intelligent technology and ability to understand data and gather
insights, it can be used to create “ads that think.” That is, it can be used to
help create ads that are more personalized and respond to individual customers,
making ads more than just interactive and significantly increases their
effectiveness.
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