SEO Optimization - Simple Steps

There are many tricks/hacks available to improve SEO efforts. The most impactful items are simple and straight forward to implement. Here are six that anyone can easily implement:

• Page title, description & URL: A simple descriptive title and a description that includes the keywords you want to rank for is a good start. URL should be informative, made up of letters and numbers (no special characters) and preferably use HTTPS protocol.
• Content quality – Use of keywords is a good start. It must add value for the reader (and provide a reason for them to like or link back).
• Content quantity & diversity – There should be enough text on each page. Appropriate amount of images and videos should complement text
• Site structure – A proper robots.txt file should be used. Pages should interlink appropriately and check regularly for broken link.
•  Page functionality – Use Google page insight test to check if something is slowing down the site. Ensure that the site is mobile friendly.
• User experience – Navigation should be easy with clear messaging.

Reference:

http://www.huffingtonpost.ca/tarek-riman/the-easy-seo-guide-how-to_b_15807312.html