Tuesday, April 18, 2017

"The Camera is the New Keyboard"

As someone with a professional background in broadcast news (but with a bachelors degree in print journalism), I have always been, and continue to be, amazed at how lazy television writing is.  You only need to write the very basics, grammar be damned, and the pictures tell the rest.

This is exactly why the most efficient engagement strategy has become video.  Who needs to write a letter, when they can just turn on their iphone and convey the heat of your emotions within a few seconds... as opposed to hundreds of words?  It's spontaneous, it's impulsive, it's human.  

In a Verge article about the failure of Facebook's Instant Articles format, the writer talks about how photos and video posts are a growing priority in the News Feed (thereby contributing to the failure of Instant Articles, which is meant to give publishers a promising new format to reach FB eyeballs). The article also explains that the phrase "the camera is the new keyboard is a popular refrain on the FB campus these days.  In the mounting pressure to meet the demand of video and increase the number of subscribers, the article suggests that publishers should adapt to the growing demand of video to reach readers.  Ironic, isn't it? 

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