Friday, April 21, 2017

Digital marketing tactics to leave behind

I can come across this blog post that talks about marketing tactics that have become less efficient.

These include:
- Working on clicks over Conversions - This makes sense. The end goal should not be to simply get more people to your site but to get more people to buy from you.

- Emphasizing quantity over quality - Again, this will allow you to focus on people who're further down the sales funnel.

- Avoiding Mobile-first/mobile ready optimization and design - With more and more people using their phones as their primary access to internet, it makes sense to not lose over 50% of the consumers. However, we should keep in mind that even though more traffic comes from phones instead of PCs/laptops, it'll be good to keep in mind what % of people complete an online purchase over the phone vs a PC/laptop.

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