Friday, April 21, 2017

Rise of B2B digital marketing

B2B digital marketing is on the rise, and they have a rather specific focus. 70% of B2B marketing concentrates on sales, customer acquisition and retention rather. Customer retention is measured by CRM and 45% of B2B marketers use this as their most valuable tool. This is quite a contrast from B2C marketing which tends to concentrate more on driving traffic and creating more clicks and impressions.

With the increase of digital marketing in the B2B space, massive amount of data and technology are part of the business landscape. The average number of marketing technologies that a B2B firm uses is 16, however they report that different technology are not necessarily easy to integrate or manage on a daily basis. Marketing vendors must make it easy for B2B marketers to use the powerful technology and intelligence that is already widely available to B2C marketers. This is the time for the vendors to keep in mind that partial solutions are not really a solution.

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