Do you have too many digital ads and don't know which one actually creates revenue for you? Do you receive 4 billion cells worth of data daily and don't have the time to look into them? There is a firm that does this sorting for you. Staq (http://www.staq.com) will aggregate data from the tech companies your company partners for digital advertisement. You might ask why is it so complicated to add the data into one. It's because many of your partners use different servers, networks, DSPs, SSPs, DMPs, CRM, analytics tools and other types of platforms. In addition, Staq can tell you which ad creates revenue for you and how much. Staq can even report data from social networks such as Facebook.
Before using this service, make sure you ask yourself, do we really need this service? If your company has various brands, many different websites, work with numerous marketers and ads, then this can be a good way to hone your company's target ad programs. In this case also, you might want to rethink how much data is optimal for your use before hiring Staq.
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