Tuesday, April 18, 2017

The Crisis of Attention Theft

This article from WIRED highlights the ever-constant and growing ability of ads to capture our time and brain's resources. Whether it is the taxicab tv, the gas station tv, the elevator tv, various social websites or articles online - - we are constantly 'spending attention' on ads (exactly what advertisers want).

As an advertiser this opens up millions of opportunities to capture possible users or trigger a customer into taking action - however as a consumer it's a little scary that in order to avoid these constant attention theft moments, a lot would need to be cut-off or removed. In the society that we are in, this is an easy thing to 'sell' and an easy thing to capture user attention - this 'attention theft' likely isn't going to get any better for consumers and likely improve for advertisers.


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