A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Tuesday, May 11, 2010
True staying power
Ever on the pulse of pop culture, the Simpsons created a splash by changing its theme song intro to Kesha's Tik Tok. Staying relevant and sharp since 1989, the 21-year old program is as relevant today as it was when it was founded (in the era of Web 1.0) - a feat since none of the characters have aged or emotionally developed in the last 21 years. If this is the model, I look forward to a similarly long run by South Park, into the realm of Web 3.0 where Cartman can yell at me for getting lost on my geo-tracking smart phone (and also wonder why similar shows like Beavis & Butthead, Daria, and Ren & Stimpy didn't make it).
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