I recently learned about a platform called Aurasma. Aurasma is the world's leading augmented reality platform which uses advanced image and pattern recognition to blend the real-world with rich interactive content such as videos or animations known as auras. The tool is already being combined with other technologies to create completely new user experience as part of interactive advertising strategies. In other words, using a mobile device one can now bridge the gap between traditional marketing channels and digital marketing channel to deliver one unified experience.
For instance, Glamour magazine in Europe used this image recognition technology to offer readers a more interactive and enjoyable reading experience by associating advertisements and editorials with digital content. In other words, users start with a physical Glamour magazine and finish their experience with a digital action such as making a mobile purchase or entering a contest through social media as the Aurasma app allows them to do so with a quick scan of the picture seen in the magazine.
So how it works and what will it change? In order to use this tool you need Aurasma app on your phone which can be downloaded for free. You then hold your camera over the image while it LITERALLY comes to life. Thanks to this technology, Aurasma is expected to change the face of mobile marketing by eliminating the need for QR codes; allowing engagement with the brand, products and media content in real-time as long as you have mobile internet connection; making any environment fully interactive (i.e. any physical environment can come to life); providing real-time instructional videos; and finally personalizing messages and offers in real-time.
It's an amazing technology delivered by HP. So get the app, take out the $20 bill, scan it and watch it come to life!
http://www.aurasma.com
For instance, Glamour magazine in Europe used this image recognition technology to offer readers a more interactive and enjoyable reading experience by associating advertisements and editorials with digital content. In other words, users start with a physical Glamour magazine and finish their experience with a digital action such as making a mobile purchase or entering a contest through social media as the Aurasma app allows them to do so with a quick scan of the picture seen in the magazine.
So how it works and what will it change? In order to use this tool you need Aurasma app on your phone which can be downloaded for free. You then hold your camera over the image while it LITERALLY comes to life. Thanks to this technology, Aurasma is expected to change the face of mobile marketing by eliminating the need for QR codes; allowing engagement with the brand, products and media content in real-time as long as you have mobile internet connection; making any environment fully interactive (i.e. any physical environment can come to life); providing real-time instructional videos; and finally personalizing messages and offers in real-time.
It's an amazing technology delivered by HP. So get the app, take out the $20 bill, scan it and watch it come to life!
http://www.aurasma.com
No comments:
Post a Comment