Facebook ads are transforming B2C marketing. With 800 million users, facebook has claimed loud and clear that 80% of its revenue will come from ads when it went to IPO May 2012. In about one year, we have seen overwhelming number of small, medium and large firms advertise on facebook. There are obvious reasons for that, firstly, facebook is the leading social media network, no company can pass the temptation of 800 million usage base, secondly, it's cost effective based on pay per click payment method, thirdly, it's customizable. But, is it too much? What needs to be done to make sure it does not backfire your company image? Your company will need a dedicated member of staff who can monitor and respond to posts on a regular basis.Your support staff must either rectify the customers issue on Facebook or direct them to a support e-mail address via your website. Deleting the users comment is a BIG NO NO and can back fire. Lack of interaction on Facebook and not publishing regular content can reflect very poorly on a business. A Facebook page is not just something to create and then forget about. You need to be committed - post regular updates to your fans and provide useful content.