The effect of advertisement

     I’m suspicious of the effect of e-advertisement sometimes. The primary reason is that we are not able to measure the effect of advertisement in some case. 

    For example, if you want to buy some expensive one, like car, motorbike and houses. You will not buy these items soon. You need to consider and think it over until you decide to buy them.  You cannot buy them via online and the website doesn’t allow you to buy them because these are too expensive. After you see Ford advertisement, you may contact Ford dealer but you will buy it soon. Or sometimes you will contact Ford dealer later after you think it over. So how do you evaluate the effect of advertisement in such case? I think the accurate effect we can get will be limited and sometimes it’s correct but sometimes incorrect.

   I think most concern and hard issue for the e-marketing is measuring the effect not the way of advertisement itself. We carefully need to consider the way to measure the effect of e-marketing, or we will loss money after not worth doing so. I will post this issue’s example next time but there seems to be continuing issue among advertising industry.