Research shows that the interactive rate is 14.5% higher in weekend than in weekdays. However, only 14% of the posts are post in weekend.
*interactive rate: (number of like+number of sharing +number of comments)/number of impressions per post
2. The best date to post
Advertising and Consulting industry, CPG, Finance, F&B, : weekend
Automobile, Retail, Healthcare and beauty,Tech : Monday
Fashion, sports and travel: Thursday
3. The best timing to post
8 P.M-7A.M. This period has 14% higher interactive rate than the rest.
4. Raise a question
Will raise 15% of the interactive rate and 200% of comments.
5. Call of action
Directly imply your fans how to response. Eg, you want your fans to leave comments, likes or sharing.
Resource: Buddymedia
http://www.inboundjournals.com/facebook-strategies-for-effective-posting-analysis/
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