Viral marketing is encourage people to share and pass on the marketing message which will result in achieving higher levels of reach, improving brand awareness and potentially revenue. Can we effectively use the social media platforms to create a successful viral marketing campaign ? I found this article which outlines a framework that is simple and effective.
http://www.thedigitalbus.com/are-you-brave-enough-to-go-viral/
The integration of brand, service, product into a campaign by creating a sharable message is key to having a successful campaign. Off the Internet, viral marketing has been referred to as “word-of-mouth,” “creating a buzz,” “leveraging the media,” “network marketing.” But on the Internet, for better or worse, it’s called “viral marketing.”
Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. It is not just creating messages but more conversations that draw people. This is truly an art.
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