I usually use Yahoo Japan not Google Japan . I was surprised that most of American
uses Google usually and not use Yahoo. From the lecture, I learned it depends
on the country. Some of countries, including Japan ,
use another site, not Google because of the culture and the internet history in
each country.
According to some
articles, top-ranking websites for a ton of countries to compare rankings
between Yahoo’s and Google’s websites are as below. Here is where Yahoo still
gets more traffic than Google:
The Philippines
– In the Philippines ,
Yahoo.com is ranked in second place (after Facebook) and is followed by
Google.com.ph in third place.
Hong Kong – In Hong Kong , Yahoo.com is ranked number one, with
Google.com.hk in third place.
I believe Google
is a kind of just search tool but Yahoo can provide us with a lot of
information at the same time. Why do Americans like Google? Does Google provide
us with more information or accurate search result? I definitely cannot tell
the difference between search result of Yahoo and of Google.
Generally, I need
trend information and news at the same time when I search something or I just
need this kind of information. Sometimes I can get interesting story and news
from the top page of Yahoo unintentionally. Since I use Yahoo every time and
every day regardless of using search engine or not, I’m now used to see Yahoo
not Google and seldom use Google.
Also, I think
internet history is a key factor of this. In Japan ,
Yahoo JAPAN launched and
advertised frequently from the begging of internet era, so that Japanese people
began to use Yahoo JAPAN and
it seems difficult for another competitor to win Yahoo. When you do marketing
internationally, you need to take care of the culture and history.
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