Shopping takes place through a large touch screen display. Customers can browse the entire collection and get specific product information.
The checkout process simply requires entering a mobile phone number. A confirmation text is sent and following approval, a messenger will deliver the products within select NYC areas within an hour for free. Just like a take-out food order, payment happens upon delivery.
The four window stores will be open 24 hours a day between June 8th and July 7th 2013. You can find the list of locations here.
Is this digital purchase experience purely promotional or something we will see with other retailers? Ebay Now delivers within hours of your purchase. Surely on-demand-toyour-doorstep shopping is here to stay.
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