In this digital age, remind ourselves the importance of having a technological foundation

"Labdoo's Missions is to use grassroots, decentralized, social networking tools to efficiently bring excess laptops to children in the developing world without wasting additional Earth resources."


Unlike the technology 20 years ago, it has evolved that allows individuals to do what we thought  was impossibles years ago. Social network is one of them. People around the world use social network services such as Facebook, Twitter and LinkedIn to connect with others and communicate real-time and dynamically to accelerate their business . Moreover, social network can expand scalability once one  established the right infrastructure. This means there is no limit how many people are in the system and amount of data is exchange (as long as they expand the capacity of the server, hardware, etc). Many individuals and businesses utilize those platforms to market their business.

At the same time, the current technology allows individuals to easily develop their "own" social network that fits their business needs and operation. Labdoo is a young NPO based in California, operating all around the world to provide laptops to children in the developing world. The laptop becomes a tool enhancing their educational experiences. The organization focuses on creating their infrastructure, specifically its social network site that provides most efficient way for the different types of users to communicate. Once the framework is developed, it can withhold number of its users and transactions, and can reach out to any people with internet access. Sudden increase in the users and transactions has not impact on the growth on its operation.

Business can have smart and wonderful mission and business model. But without strong technological foundation, the ideas are hard to implement. What we need to remind ourselves is that regardless of what digital and technological tool one choose, one cannot underestimate the power of IT, and has to always consider IT strategy while developing business and digital marketing plans for longterm growth and sustainability.