Growth in Digital Marketing

Companies are significantly increasing their spending budget in digital marketing.  Digital marketing budget is growing twice as fast as their overall marketing budget.  This indicates a shift in trends for marketing budgets.  While the traditional channels of marketing are important the companies are trying leverage new digital technologies and the internet to reach out to more younger customers and customers who are technology savvy.

One of the major characteristics of digital marketing is its data driven nature, in addition to interactivity and live client response through the internet.  Companies are spending significant amount of money to acquire clients through the search engines, social media, and other forms of online marketing tools. This resulted in significant revenue growth for the companies and created an opportunities for them to reach to a global client base that previously was not cost effective to reach.

Email as a marketing tool has shown to be effective while inexpensive if it is used properly.  Other tools such as audio and video are also integrated into this new way of marketing.  The growth potential in digital marketing is significant and there are many entrepreneurial opportunities in this area.